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Abstracts: Volume 14, Number 1
2009
RESEARCH

From Principle to Practice: Four Conceptions of Interpretation

Gregory M. Benton, Ph.D.
Assistant Professor of Recreation
University of Arkansas
Department of Health Science, Kinesiology, Recreation, and Dance (HKRD)
306 HPER Building
Fayetteville, AR 72701

Abstract
This multiple case study examined cultural interpretive programs for four different sets of goals or conceptions in a trickle-down effect from theory to practice. A proposed model, Four Conceptions of Interpretation, is based on foundational texts and empirical studies. The four conceptions are (a) connecting visitors to resources, (b) conveying agency mission and influencing behavior, (c) encouraging environmental literacy, and (d) promoting tourism outcomes. The data were examined for the presence of several different goals for interpretive practice. The study found that conception one was represented in all programs. Limited evidence of conceptions two, three, and four were found in participant recall. Although articulated in texts and training materials, evidence of the other conceptions’ goals were lacking from visitors’ short-term recall. This finding suggests that the practice of interpretation at the examined sites focused on conveying the seminal goal of connecting visitors to heritage resources.


Living Heritage: An Experimental Model Mixing Heritage and Entertainment

David W. Saxe
Associate Professor
Director, Heritage Initiative
Penn State University
225 Chambers Building
University Park, PA 16802
heritage@psu.edu

The threshold between academic values and entertainment poses a dilemma for museum and historical-heritage site managers. When traditionalists hold sway, clutching to the high standards of decorum and dignity, this is a non-issue; entertainment has no place in the world of serious museum exhibition and historical interpretation. However, when the public enters the equation, the thing itself on display in a room full of other objects is often not enough to keep the public engaged (and visiting). The real issue is not so much the tension between traditionalists maintaining standards and the dignity of the institution facing off with other museum operators looking to reinvent and invigorate the discipline. The issue edges toward the bottom line: keeping the institution financially viable and healthy.


Interpretation and Place Attachment: Implications for Cognitive Map Theory

Dr. Mark Morgan

Dept. of Parks, Recreation, & Tourism
University of Missouri
Columbia, MO 65211

Abstract
Place attachment is a common expression used by individuals to identify with natural settings. Although resource meanings are hard for some people to describe, intangible values can play an important role in site visitation. The purpose of this study was to measure the effect of interpretation on place attachment; a relationship that has been speculated, but not tested. A questionnaire was administered to nearly 200 visitors who attended a wild cave tour at a state park in mid-Missouri. Results indicated that the naturalist-led program was successful, but the place attachment scores were similar before and after the tour. However, visitors who attended cave tours frequently scored higher on place attachment than first-timers. Results of this study are discussed in relation to cognitive map theory.

IN SHORT

Australian Postgraduate Theses in Interpretation, Tour Guiding, and Environmental Education

Betty Weiler
Tourism Research Unit
Monash University
PO Box 1071
Narre Warren, VIC 3805
Australia
Tel 61 3 9904 7104
Fax 61 3 9904 7225
betty.weiler@buseco.monash.edu.au

Rosemary Black
School of Environmental Sciences
Charles Sturt University

Roy Ballantyne
School of Tourism
University of Queensland

Abstract
This research note presents a summary of a project that reviewed Australian postgraduate theses/dissertations completed to date on interpretation, tour guiding, and environmental education in Australia as one indicator of the state of research in these fields and as a basis for comparison with other countries. An inventory of 120 doctoral and masters-level theses completed in these three general topic areas found that nearly three-quarters were in environmental education, with two Australian states and two universities responsible for a disproportionate number of these. Projects relating to high school environmental education and studies of specific countries were prominent, while specific parks and nature-based settings dominated interpretation research. Australian social, political, and environmental factors help to explain the decline in masters and growth in doctoral research, and the shifts in topical focus over the 30-year period. Implications for both research and professional practice in interpretation are presented.

Abstracts: Volume 13, Number 2
2008
RESEARCH
The Interpretive Power of Setting:
Identifying and Protecting the Interpretive Potential of the Internal and External Setting at Copan Archaeological Park, Honduras


Christopher C. Mayer, Ph.D.
11 Calle 7-51, Zona 1
Ciudad de Guatemala, Guatemala
humomono@yahoo.com
011-502-5073-0255

George N. Wallace, Ph.D.
Colorado State University
Dept. of Natural Resources Recreation and Tourism
Room 231 Forestry Building
Fort Collins, CO 80523-1480
970-491-5165
Fax: 970-491-2255
georgew@cnr.colostate.edu

Abstract
This study examined how differing levels of restoration and development within, and intensifying development adjacent to Copan Archeological Park would affect interpretive potential and the visitor experience at this World Heritage Site in Honduras. Surveys and interviews with visitors revealed that Latin Americans, North Americans, and Europeans all show a preference for a mixture of restored ruins and those being reclaimed by nature. Visitors described how this juxtaposition added to their experience. A majority of visitors indicated a strong preference for maintaining agricultural or forested lands between the park and the town of Copán Ruinas and described how the intensification of development would impact their experience. Implications for park management and interpretive planning are discussed and recommendations given. Protecting the interpretive potential of these settings will require interpreters to inform the protected area and local government planning decisions that will ultimately determine the content and quality of programmatic interpretation.


Characteristics of Animals Used in Zoo Interpretation: A Synthesis of Research

Nicholas E. Fuhrman
Assistant Professor
Department of Agricultural Leadership, Education, and Communication
University of Georgia
116 Four Towers Building
Athens, Georgia 30602-4355
Email: fuhrman@uga.edu
Phone: (706) 542-8828
Fax: (706) 542-0262

Howard Ladewig
Professor (retired)
Department of Agricultural Education and Communication
University of Florida
305 Rolfs Hall
Gainesville, Florida 32611-0540
Email: hladewig@verizon.net
Phone: 352-392-0502
Fax: 352-392-9585

Abstract
Most research on the use of animals in zoo interpretation focuses on visitor knowledge and attitude change, with little emphasis on the characteristics of the animals used as interpretive tools. A synthesis of research was conducted to: (a) identify the characteristics of animals used as teaching tools in zoo interpretation and (b) determine the usefulness of such information to zoo and other non-formal interpreters. Most research on the use of animals in zoo interpretation involved large, active, exotic animals. Few studies have evaluated the effectiveness of native, locally relevant species as interpretive tools. When used in zoo interpretation, native species have the potential to help educators address locally relevant conservation issues. However, more research is needed on the use of locally relevant species in interpretation. Information on the effectiveness of native, readily available species would be useful to interpreters lacking the resources of larger zoos and using injured or imprinted local wildlife in education.


Measuring Passenger Satisfaction of Interpretive Programming on Two Amtrak Trains in the Midwest: Testing the Expectancy Disconfirmation Theory

Mark Morgan
Associate Professor
Department of Parks, Recreation, and Tourism
105 Natural Resources Building
University of Missouri-Columbia
Columbia, Missouri 65211
(573) 882-9525
markmorgan@missouri.edu

Xiaodan “Dani” Dong
Graduate Student
Department of Parks, Recreation, and Tourism
University of Missouri-Columbia

Abstract
The National Park Service (NPS) developed a partnership with Amtrak in 1994 to offer interpretive programming for train passengers on selected routes. Since its inception, over 1.5 million passengers have attended nearly 60,000 presentations delivered by park rangers or trained volunteers. On-board presentations create a unique opportunity for the NPS to interact with many individuals who are not traditional park visitors. For Amtrak, interpretation is a value-added service. The purpose of this study was to evaluate passenger satisfaction of NPS-led presentations on two trains in the Midwest during the summer of 2005. A field experiment was designed to compare the responses of passengers in treatment (n=72) and control (n=80) groups using expectancy disconfirmation theory. Passengers were satisfied with all aspects of the presentations, including interpreter characteristics, message quality, and program benefits.


A Systems-Based Interpretive Planning Model that Links Culturally Constructed Place Meanings and Conservation

Jon Kohl
Interpretive Planner
Fermata, Inc.
jon@fermatainc.com
Apdo. 12-2250, Tres Ríos, Cartago, Costa Rica
Tel: +1-202-470-0817
Fax: +506-2278-0349

Ted Eubanks
CEO & President
Fermata, Inc.
Houston, Texas, USA

Abstract
A principal function of heritage interpretation should be to link people and places in order to conserve those places. The motive to conserve does not arise only from within the interpretation field. Due to increasing urgency of biological and cultural heritage loss, the wider resource management field requires participation of all conservation-related tools, interpretation included. Any conceptual model concerned with integrating interpretation into conservation programs, then, must explain how interpretation’s central elements of place meanings and audiences directly contribute to conservation. This paper, then, presents a conceptual interpretive planning model that involves audiences in place conservation by leveraging culturally constructed place meanings (in an interpretive framework) to promote desirable actions that meet conservation objectives found in a place’s policy framework. It further describes how interpretive planning can facilitate people’s natural process of constructing meaning, that when combined with appropriate place-based cultural narratives, interpretive media, and conservation knowledge, can result in audiences’ increased likelihood to participate in conservation.

IN MY OPINION
Why We Should Communicate, Rather Than Interpret: A Reply

Kim Sikoryak
Chief of Interpretation & Education
Intermountain Region
National Park Service

I read with interest the article by Levi Novey (Novey, 2008) in Volume 13, Number 1 of the Journal, in which he identifies several problems with interpretation and offers several potential solutions to address those problems. The “problems” and “solutions” cited are not new—and I believe that they proceed from faulty premises that would profit from a reply. After 30 years in the game, here are my thoughts.

IN SHORT
An Evaluation of a Headwaters Institute Watershed Seminar

Marion B. Harrison Ph.D.

Assistant Professor
Department of Health, Leisure, and Exercise Science
Appalachian State University
Holmes Convocation Center
ASU Box 32071
Boone, North Carolina 28608
Harrisonmb@appstate.edu
(828) 262-6324
Fax: (828) 262-3138

Sarah Banks Ph.D.
Assistant Professor
Department of Health, Leisure, and Exercise Science Appalachian State University

Abstract
This research is an evaluation of a Headwaters Institute seminar. The Headwaters Institute is a non-profit organization whose mission is to provide education to professional river guides in order to encourage and empower guides to act as environmental interpreters. The ultimate goal of the institute is to inspire the clients of these river guides to care for and connect with the river environments. Using perceived specific teaching and motivation efficacy as outcome measures, pre- and post-tests indicate a significant increase in self-efficacy regardless of age, gender, or length of time in the profession. This research indicates that the seminars empower professional river guides to act as environmental interpreters.
Abstracts: Volume 13, Number 1
2008
RESEARCH
Practicing What We Preach

Robin S. Grenier, Ph.D.

The University of Connecticut
Neag School of Education
Department of Educational Leadership
249 Glenbrook Rd. Unit 2093
Storrs, CT 06269-2093
Phone: (860) 486-9201
Fax: (860) 486-4028
robin.grenier@uconn.edu

Abstract
Today, environmental, cultural, and historical sites are emphasizing educational and interactive visitor experiences. An institution’s educational philosophy should form the core of volunteer training and in turn be reflected in public programs. This comparative case study examined two training programs at a history and art museum. Data were collected through interviews, training/ promotional materials, and observations. Analysis revealed that the learning theory touted to volunteers for use with the public is not applied by educators during training. Findings suggest a need for aligning an institution’s educational philosophy with its training practices and assessing the impact of such alignment on volunteer training and program delivery.


The State of Interpretation in Academia

Brenda K. Lackey, Ph.D.
Assistant Professor of Interpretation
College of Natural Resources
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
USA
715-346-2076
Fax: 715-346-3624
brenda.lackey@uwsp.edu

Abstract
This research reports on how future heritage interpreters are being trained in academic institutions in North America. Faculty and instructors from 130 colleges and universities were asked about the skills taught, textbooks used, types of degrees offered, certification, and accreditation. Respondents were asked about challenges to the profession and ideas for improving the academic arm of the profession. Colleges who responded teach interpretation courses in various academic disciplines around the continent, suggesting some inconsistencies for potential students interested in a professional career in interpretation. Challenges to the profession are discussed regarding the needs of future professionals in the field of interpretation and the potential need for academics to improve marketing of the profession and to collaborate more with professionals in the field who are interested in hiring the latest pool of graduates from colleges and universities.
IN MY OPINION
Should NAI Develop a Program to Accredit University Curricula? (Probably Not Just Yet)

Sam H. Ham
Troy E. Hall

Department of Conservation Social Sciences
University of Idaho

In the United States, accreditation of academic programs focused on professional preparation is typically conferred by organizations that are closely associated with the field. The NAI represents such a body, as do organizations such as the National Recreation and Parks Association, which accredits parks and recreation curricula, and the Society of American Foresters, which accredits forestry and forest management academic programs. Typically, accreditation is conferred to an undergraduate degree program (BA or BS, for example), but accreditation of minors and options (or “emphasis areas”) also occurs. In all cases, accreditation requires an exhaustive review and evaluation of course requirements, number of teaching faculty members, space, facilities, equipment, and financial resources, as well as certain operational factors (such as record keeping, maintenance of confidential records, etc.).


Certification and the National Park Service

David L. Larsen
National Park Service
Training Manager for Interpretation and Education
Stephen T. Mather Training Center

The field of interpretation is transforming itself into a profession largely by establishing and measuring standards. The National Association for Interpretation (NAI), through a variety of certification programs, makes a huge contribution to the effort by establishing and applying benchmarks to a widely diverse and independent set of practitioners. Many National Park Service (NPS) employees benefit from NAI’s teaching and credentialing. At the same time, the NPS operates a different but also important Peer Review Certification Program. That program, part of the Interpretive Development Program (IDP), can trace its impetus to two primary forces: 1) the desire of NPS interpreters to improve their work and professionalize their place within the NPS, and, 2) the human resource requirements of the federal government.


Why We Should Communicate, Rather Than Interpret: A Call to Arms

Levi Novey
levi.novey@gmail.com

I became a national park ranger at age 19. I’m 28 now and have worked as a park ranger for six national parks, as a social science researcher for five others, and as a science communicator for a National Park Service natural resource inventory and monitoring network. I mention these things about myself because I began as a devout believer in interpretive philosophy as I learned it from the National Park Service (NPS). But now I have come to new conclusions about the problems faced by our field and how we should confront them. There is need for innovation.

IN SHORT

NAI’s Certification Program: A Decade of Growth and Change

Lisa Brochu
Associate Director
National Association for Interpretation
888-900-8283
naiprograms@aol.com

The National Association for Interpretation (NAI) began doing business under that name in 1988, following a consolidation of two organizations (Western Interpreters Association and Association of Interpretive Naturalists) that already had three decades of history behind them. For at least two of those decades, debates over the value of describing and promoting interpretation as a profession rose and fell among the members. When the two organizations became NAI, an important shift in the mission of the new organization took place, paving the way for this professional organization “to inspire excellence and leadership to advance heritage interpretation as a profession.” No longer could there be any doubt about whether it was the organization’s role to promote a growing profession, but the question of how to do that, specifically in regards to certification, was still a subject of debate.

National Association for Interpretation | 888-900-8283 | www.interpnet.com