Keynote Address 

Go Social! The Data-Informed Value of Digital Engagement for Visitor-Serving Organizations

Colleen Dilenschneider
Chief Market Engagement Officer, IMPACTS Research
Author of the popular website, Know Your Own Bone

The data is in! We live in an increasingly connected world - and engagement is no longer limited to the onsite experience. During this keynote Colleen Dilenschneider dives into the big data about why digital engagement is anything but optional for visitor-serving organizations today. From increasing reputation, to bumping visitor satisfaction, to driving visitation, to securing donations and aiding in missions to educate and inspire audiences - social media and digital engagement play a big role in the solvency of historical interpretation entities today. You may come knowing generally that technology and digital engagement are important for organizations, but you'll leave this keynote knowing how important - and why.

As the Chief Market Engagement Officer at IMPACTS Research, Colleen utilizes data to help visitor-serving organizations maintain their relevance and secure their long-term financial futures by building affinity with onsite and virtual audiences.  Widely regarded as a leader of the next generation of nonprofit executive management, Colleen is an authority on the evolution and deployment of innovative engagement practices with a unique expertise in digital marketing and millennial audiences. Colleen is the author and publisher of the popular website Know Your Own Bone, a resource for executives that has been prominently featured in many national association publications, and is required reading for numerous graduate programs and professional conferences. Colleen oversees multiple audience engagement initiatives on behalf of clients in the non-profit and cultural sectors and currently serves on the board of directors of the National Aquarium. Colleen is a graduate of the University of Chicago and received her Masters in Public Administration specializing in Nonprofit Management from the University of Southern California.


Pacific Grove, California
May 1-4, 2017


Paul Caputo
National Association for Interpretation

Brad Krey
California State Parks