NAI unveiled a new logo November 7, 2007, at the NAI National Workshop in Wichita.

This logo uses the unique interaction of the letters NAI to create a form that is open to interpretation. The purely geometric right angles and straight lines convey professionalism and sophistication, while the organic, curved slash and exaggerated dot of the letter I speak to the friendly, informal nature of the field.

The typographic form creates the opportunity for viewers to add meaning. The form references potential readings in an abstract way, with the black portion representing the structured, built environment and the organic, colored elements representing the natural environment. The peaks of the letters N and A could be mountains or rooftops. The cross of the letter A could be the horizon or a river. The letter I could be read as a simple illustration of a human form or its dot could be the setting sun.

The logo will appear as black and one other color. Given the number of different media on which the logo will appear, including clothing, printed materials, and projected media, this flexibility provides the opportunity to create strong color combinations against various backgrounds.

Special thanks the NAI leaders who supported this project, including Executive Director Tim Merriman, Associate Director Lisa Brochu, and the NAI Board of Directors, especially Donna Richardson, Evie Kirkwood, Lynn Youngblood, KC DenDooven, Karen LaMere, and Kelly Farrell, who served on an advisory committee and helped guide the process.