Graphic Design and Writing: Using Interpretive Techniques
Fort Richardson State Park and Historic Site
Jacksboro, TX (near Dallas-Fort Worth)
August 30-31, 2011
Download a registration form.


About the Workshop

This workshop is designed for interpreters who have little or no training in graphic design or interpretive writing but find themselves responsible for creating nonpersonal media.

Interpreters use exhibits, brochures, signs, web sites, site publications, and other visual media to tell their stories. "Interpretation by Design" focuses on using basic principles of both graphic design and interpretation in nonpersonal media. By the end of the workshop, you should have a good understanding of how to make decisions about type, color, and composition, as well as why an interpretive approach may be more effective for communicating with your audience.


Cost and Registration

The two-day course costs $225 for NAI members, $275 for nonmembers. Registration includes a copy of the book Interpretation By Design by Paul Caputo, Shea Lewis, and Lisa Brochu.

Download a registration form.


Lodging

There is no specific host hotel. There are a few small hotels in Jacksboro or there are two rooms with bunk beds available at the park. If you're interested in the bunk beds, contact:

Glenn Barnett - Lead Interpreter
Fort Richardson State Park and Historic Site
228 Park Road 61
Jacksboro, Texas 76458
940-456-0178 cell
940-567-3506 work


Meet the Instructors

Lisa Brochu graduated from Texas A&M University with a B.S. degree in Environmental Interpretation. Lisa has been an active member of NAI and its parent organizations, the Association of Interpretive Naturalists and the Western Interpreters Association, since 1977. Her internationally recognized work as an interpretive planner, writer, and trainer has received several awards. In 1994, Lisa’s leadership, innovation, and excellence in the field of interpretation were recognized with NAI’s Fellow Award. She co-authored Personal Interpretation: Connecting Audiences to Heritage Resources and Management of Interpretive Sites: Developing Sustainable Operations Through Effective Leadership with Tim Merriman, and is the sole author of Interpretive Planning: The 5-M Model for Successful Planning Projects. After 25 years in the private sector, Lisa became NAI’s Associate Director in 2002, responsible for programs, products and services of the organization.

Paul Caputo joined NAI’s staff as art and publications director in February 2002 after earning a master of fine arts in visual communications from Virginia Commonwealth University. His responsibilities include laying out and editing NAI’s publications and web sites, including Legacy magazine, The Interpreter magazine, InterpNews, NAI national workshop and international conference materials, InterpNet.com, InterpPress books, and the Journal of Interpretation Research. He has earned Certified Interpretive Trainer, Certified Interpretive Host Trainer, and Certified Interpretive Host credentials from NAI. A native of the Philadelphia area and son of academics—a philosophy professor and an art teacher—Paul earned a bachelor’s degree in French with a minor in journalism from the University of Richmond in 1995.