Graphic Design and Social Media
September 23-24, 2013
Kirkwood, Missouri (near Saint Louis)
Powder Valley Conservation Nature Center
About the Workshop
This workshop is designed for interpreters who have little or no
training in graphic design or social media, but find themselves
responsible for creating nonpersonal media.
media from Facebook pages and Twitter
accounts to printed brochures and exhibits to tell their stories. "Social Interpretation" focuses on using
basic principles of interpretation as a guide to creating effective
nonpersonal media. By the end of the workshop, you should have a good
understanding of how to make decisions about using social media and creating visual communications—and why an interpretive approach is an effective
way to communicate with your audience through these media.
Cost and Registration
The two-day course costs $225 for NAI members, $275 for nonmembers. Registration includes a copy of the book Interpretation By Design
by Paul Caputo, Shea Lewis, and Lisa Brochu.
Download a registration form
or register online.
The workshop will be held at the Powder Valley Conservation Nature Center, 11715 Cragwold Road, Kirkwood, MO 63122, 8:30am-5:00pm each day.
There is no specific host hotel. However, there are a number of hotels in Kirkwood near the nature center. You can see nearby hotels on Google Maps or Trip Advisor. (Friendly new media reminder: Read the consumer reviews!)
Meet the Instructor
Paul Caputo joined NAI’s staff as art and publications director in February 2002 after earning a master of fine arts in visual communications from Virginia Commonwealth University. He served as interim executive director for NAI from August 2012 to May 2013.
His responsibilities include laying out and editing NAI’s publications and web sites, as well as moderating NAI's social media outlets. He has earned Certified Interpretive Trainer, Certified Interpretive Host Trainer, and Certified Interpretive Host credentials from NAI. A native of the Philadelphia area and son of academics—a philosophy professor and an art teacher—Paul earned a bachelor’s degree in French with a minor in journalism from the University of Richmond in 1995.
St. Louis photo by Daniel Schwen. Nature center photo courtesy http://mdc.mo.gov.