• 03Feb

    After a week of training in Yosemite, we stopped by Monterey Bay to enjoy a day of whale watching with Princess Monterey Whale Watch. The sign out front at the Princess Monterey lists recent sightings of whales and dolphins. It gives you an expectation that is very inviting. You know they are seeing whales and dolphins every day.

    Inside Benji Shake smiles and chats with folks while he is signing them up for the first of two trips for the day. We are on the early one. The Shakes of Fisherman’s Wharf are very well known. Their four restaurants are excellent places to eat with a touch of class. Each woman leaving The Old Fisherman’s Grottois handed a rosebud. It’s a small touch that makes a big impression. Benji is the oldest of the six Shake brothers who

    Monterey Bay Aquarium on Cannery Row

    operate the restaurants, glass-bottom boat tours and whale-watching vessel. Their Pakistani father and Italian mother came to the wharf in the 1950s and developed landmark businesses with incredible food. Their original clam chowder recipe still wins food contests year after year. Their restaurants all cooperate with the Monterey Bay Aquarium’s Seafood Watch program, serving fish species on the good list.

    Benji Shake greeting customers before the whale watch.

    The aquarium is just a few blocks west of Fisherman’s Wharf and many operators take folks out whale watching. Some of the guides on the boats are also volunteers with the aquarium. The 2.5 to 3 hour boat trip on our morning had Jay Sinclair as the Naturalist-Interpreter. Jay is a retired financial advisor, and foundation manager and his wife, Pat, works at the aquarium. They both participated in the 2005 NAI ecotour to Tanzania so I was pleased and surprised to see Jay again. He did an excellent job of revealing many parts of the experience easily missed and helped us understand the unique Monterey Bay ecosystem.

    We enjoyed watching an otter mom and baby as we slowly motored out into the bay. California sea

    Otter mom and pup

    lions barked from under the fish warehouses and from the warning buoys at the harbor entrance. Several species of grebes were alongside the boat while Heerman’s gulls drifted overhead. We were ready to see whales and whales we saw.

    It was a great day of beautiful blue skies and we enjoyed watching more than two dozen migrating gray whales out in the bay, some large and some babies. The boat holds up to 150 passengers but had

    Whales spotted - gray whales!

    about half that many on our Sunday morning outing. An important part of their message was that they show respect for the whales. They approach only near enough to see the whales spouting and making fluke down dives. They don’t chase the whales. Marine laws govern their behavior but it is easy to see some of the other operators breaking the rules – more interested in the spectacle of getting close than the ethical value of helping people understand our fragile relationship with recovering whale populations. Whale watching is a great opportunity to deliver stewardship messages and this group gets it done.

    The last half hour of the day’s journey was spent among large groups of Risso’s dolphins. These larger dolphins get up to 14 feet long and gather in parts of the bay where their favorite prey, squid, are abundant. They come close to the boat and jump out of the water at times, giving all of us a lift. Much of

    California gray whale on a fluke down dive

    whale watching requires us to consider the large mammal below us while seeing only a small portion of the animal as it breathes and dives.

    Risso's dolphins

    Visiting Monterey Bay is always special. The thoughtful connections between Monterey Bay Aquarium, the restaurants

    cooperating with Seafood Watch, and tour operators that employ trained interpretive guides is evident there. It had been many years since our previous visits and may be many more before we return to Monterey. But the fine art of whale watching is a

    lifelong hobby once you get the bug. We will be back.

    -Tim Merriman

     

     

  • 31Jan

    “I wish everyone could have a night by a camp-fire — by Mother Nature’s old hearthstone. When one sits in the forest within the camp-fire’s magic tent of light, amid the silent, sculptured trees, there go thrilling through one’s blood all the trials and triumphs of our race. A camp-fire in the forest is the most enchanting place on life’s highway by which to have a lodging for the night.”

    —Enos Mills

    This weekend I led a campfire program for a university group at King Gillette Ranch, a beautiful park in the heart of the Santa Monica Mountains. As an administrator, I don’t get to be out in the field that often anymore. When I got home, hair smelling of smoke, fingers still slightly sticky from sap and marshmallow goo, tired and content, I thought about: 1) how much I love campfires and 2) how much I love that part of my job is continuing this cherished park tradition.

    Campfires are a sensory feast – the smell of the wood and smoke; the sounds of crackling wood; the rustle of critters nearby in the brush; the giggles and murmurs of those sitting around the fire; the mesmerizing sight of the ever-changing colors of the flames, then the coals; the warmth the fire generates; the chill when you back away.

    In ancient times, once humans controlled fire, it became a source of protection from both predators and cold, expanded opportunities for cooking and exploring at night, served as a beacon and central point to gather around. What served a basic need in ancient times is now the source of beloved park traditions. In addition to interpretive programming, that tradition includes stories, songs, and s’mores.

    Storytelling is a tradition in every culture of the world, and it is not hard to imagine people gathered round the fire telling of hunts and battles and legends, or passing down family histories and cultural traditions. In our family we told of the adventures of Daniel Boone and Davey Crocket, and scared ourselves silly with tales of an escaped murderer with a hook for an arm and a cursed monkey paw brought back from foreign travels.

    Our favorites were the stories passed around the campfire started by Mom and then passed to the next person just as disaster was about to strike, leaving the next teller to get out of the jam and then promptly put the hero back in it. For some reason our hero’s name was Pinky Toothbrush and the only rule was that you could not allow Pinky to be killed. Each campfire Pinky would be chased by wild animals, trapped on the edge of a cliff, or otherwise put in jeopardy in the most creative and dastardly ways before my siblings or I figured out how to get him out.

    After stories come songs. Repeat-after-me songs and rounds, songs from spiritual traditions and patriotic songs, goofy songs passed down from summer camps and scouting traditions. Boom Chick-Boom and Home on the Range, This Land is Your Land,  Old Mother Leary and the Tarzan song. We do a weekly campfire series at five parks during the summer and for most visitors, it is a weekly event. Our visitors tell us that their children sing the songs during the week and our interpreters know that the interpretive program can’t go over time – because these people want to sing!

    As the fire winds down it s time for roasting  marshmallows. I figure I have eaten hundreds of s’mores in my lifetime. The gooey, sweet sandwich of graham cracker, chocolate, and toasted marshmallow is a hallmark of campfires. I prefer dark chocolate in my s’more and cannot abide the blackened marshmallows that seem to be favored by so many.

    As I flipped through my hundreds of cable channels today I came upon Star Trek V: The Final Frontier. The year is 2287 and Captain Kirk, Captain Spock, and Doctor McCoy are on shore leave on Earth in Yosemite National Park. There they are having a cookout, roasting marshmallows, singing around the campfire.  It gives me great joy to know that this time honored tradition will survive hundreds of years into the future.

    Passing on time-honored traditions and preserving the treasured lands in which they occur is an important part of our job. Live long and prosper!

    —Amy Lethbridge

  • 27Jan

    Your conservation message can help establish your brand.

    I was in Douthat State Park in Virginia about ten days ago to talk to a group of park managers and we had a good discussion about souvenirs and sales stores. One manager posed this question: “I know our gift store should be interpretive and deliver our messages about stewardship and the like. But, we also have to sell picnic gear and many other things you would find in a convenience store. Does that also have to relate to our message? It’s just practical stuff needed in a remote location.”

     

    I hope our answer is YES, let’s make the convenience store in a remote park or interpretive site also be a part of our message. It is a unique opportunity. A convenience store can be more than “convenient.” It can have a deep ethical connection to the spirit of the place. It can help establish our BRAND.

     

    This bird seed mix unique to a nature center has been a stable seller to members for 30 years.

    You could add your important messages on very commonplace items sold in a store. If you sell items in bear country, you can add stick-on labels to remind campers that food left in a campsite or vehicle will attract bears.

     

    If your site has core values about sustainability, recycling, stewardship and cultural sensitivity, what you sell should reflect that. If you “preach” recycling but practice disposable everything, your product line disconnects folks from your message. They wonder why you do not practice what you preach. An aquarium that discourages plastic bag use that threatens sea turtles should not be using them in the gift store.

     

    A park that encourages care with fire has to sell items that make good fire practices easier in a campground. If no sustainable firewood source is available, campers may seek out the easy firewood they can find or break from trees near the campground. If you do not want people using chemical fire starters, sell them a fire starter that uses better materials.

     

    Pine and Gilmore of Harvard University have written about the Experience Economy. They emphasize that thematic experiences include enhancing positive cues and removal of negative cues. They also employ all five senses and use memorabilia to connect to the experience. People are willing to pay more for items that match the experience than they will for the same items when viewed as commodities. REI, Starbucks and many other experience economy businesses sell items at higher prices that carefully match their business experience and their customers are loyal to the brand because it all fits together.  The brand demonstrates ethical integrity in alignment with mission of the organization.

     

    Food and picnic items might be selected for being healthier choices, have less packaging and come from local vendors or organic growers.

    At an interpretive site the convenience store is a great opportunity, but you have to have the interpretive planners, managers and staff working hand in hand with the buyers for the stores. If the commercial side of the organization views their work as being “money making” only, they may step on your message by selling many things that are inconsistent with your experience.  If a concessionaire has all of the commercial enterprises, something in their contract must tie them to the site mission. Perhaps they need approval of the interpretive manager for lines that they sell to insure alignment with core values of the site.

     

    Too often our organizations are “stovepipe” operations and interpretive staff talk to each other and marketing and commercial staff folks talk to their workers, but no communication occurs between departments or partners. The public sees all of us as one entity, even if several organizations or departments are represented. Consistency of message and our behaviors matter to the customer. They see dissonance when it exists. When our BRAND is consistent with our values, we are more likely to build loyalty to our messages among our visitor-customers.

     

    - Tim Merriman

  • 24Jan

    As I write this on January 19, I am looking through my hotel room window at the winter wonderland that is downtown Seattle. The streets have not yet been plowed and the overnight snowfall has left 4 to 5 inches of glimmering white powder over both city infrastructure and nature alike.

    And it is beautiful.

    It is also driving everyone in Seattle crazy.  Snow that would only marginally impact the Midwest has all but shut the city down.

    I live in Los Angeles. We don’t get snow either. And in the beautiful Santa Monica Mountains, the native trees do not turn the oranges, reds, and golds as those in the east famously do. This leads people to say that “Los Angeles has no seasons,” a comment that leads me to be forever frustrated at the school supply industry who make those seasonal posters in elementary school that are in almost every classroom. You know the ones: colored leaves in the fall, snow in the winter, bright flowers in the spring and a big sun (maybe even beaches!) in the summer. Those seasons are place-specific. They do not apply to L.A. or Tucson. Teaching children a sense of place, to understand the local natural systems and geography of where they live,  is a big part of eco-literacy.

    The Mediterranean eco-system of southern California gave L.A. the 78-degrees temperature I left to come to Seattle. This is the kind of weather that motivates people to move there from all over the world. It’s why Hollywood and the film industry landed there – you can film all year round.

    Blooming yucca whipplei

    The unique combination of geography and climate gives us our own seasons: sun in January; ceonothus-covered hillsides in February and March; the blooming “Lord’s Candle” or yucca whipplei standing tall amongst the chapparal in late May; the the massive marine layers that create “June Gloom”; and hot Septembers and those Santa Ana winds that give us fall’s “fire season.” These seasons are as real and as regular as the leaves changing colors in Vermont.

    And yet, year-after-year, I continue to hear, “Los Angeles has no seasons.”

    For children to become eco-literate they need to understand the systems and patterns evidenced in their local environments. For that matter, so do the adults who teach them. It still surprises me that, on the trail, participants of any age who seem to have learned so much from the Discovery Channel about distant habitats and wildlife have such a poor understanding of their own backyard. The local environment affects how a place grows, where people live, what they eat and wear, and the cultural norms that develop. This is one of the ways we can make “nature” relevant to local visitors.

    My northern Californian nephews know that the bass bite when the redbud is in bloom. My mom always held off planting her garden until the snow was off of Billy’s Peak. And I look forward with glee to my January post on Facebook where I brag about it being 80 degrees in L.A. Of course, I usually wait until there has been a snowstorm somewhere.

    Usually it’s not Seattle.

    —Amy Lethbridge

  • 20Jan

    Hotels in Monterey, California, promote the Monterey Bay Aquarium, their leading attraction for the community.

    What gets you to visit a new place? A friend says “You must go there . . . It’s cool.” Word of mouth is still a great way to get the word spread about our unique experiences at parks, zoos, museums, nature centers, historic sites, aquariums, etc.  But what are the other decision points for people? How do they decide to visit our place?

    Print items are also still used such as tourist card racks at airports and hotels or the mini-cards that summarize things to do on a business-card with a map, open hours and brief description. Some even suggest how you might use a very limited time frame. I once had just one day in Amsterdam as a layover while awaiting a flight to Africa. The mini-cards in a hotel really helped me decide what to do. Some hotels will be your partner and promote your site. It keeps their guests in the community longer.

    Mini-cards are a rack system sometimes used by hotels and other guest facilities to promote local attractions.

    Ads, billboards, tourist cards, and other promotional media should give people a reasonable expectation for the real experience. You may set them up for a disappointment by overpromising what they will get. In Alaska tour companies usually do not promise to show you the big five wildlife species – wolves, grizzly bears, Dall sheep, caribou and moose. They may promise two or three and show you one or two more than that. They want to exceed your expectations.

    The Internet has become one of the most important locations for research about where to go and what to do in a community or at a destination. It is comprehensive in most cases, providing maps, commentary, ratings and photos.

    Tripadvisor.com and many other websites offer people the opportunity to comment on and rate their experiences with your interpretive site. For many of us these ratings and reviews are becoming part of our research about any place we visit. It is a good idea to read what has been written about our site and think about the implications. How do we improve the experience and especially the decision points that people use.

    I really like the cities that have packaged public transportation, entry fees, and unique experiences together for one price for one, two or three day visits. That changes the game. We buy the time-frame pass we want and then plan our visits around our time constraints. Too often our budget controls the decisions of where to go instead of our interests. European cities do this better than most destinations and it shows off their natural and cultural attractions by making the decisions easier. They give you a great printed directory with maps, open hours, features of the sites and even visitor ratings to help you figure out your day.

    Every step in a visitor experience is important from decision point to the entry, connections phase, exit and commitment. But it all starts at the decision so we should do all we can to have that work well to bring people to us with realistic expectations. It is that important first impression. How are folks learning about your site and what tips them over the edge to decide to visit?

    -Tim Merriman

     

     

  • 17Jan

    Millions of Americans went out and saw Sherlock Holmes: A Game of Shadows over the last few weeks. I don’t get it. For me, it’s just not Sherlock Holmes. Holmes, beloved detective of my childhood, was not an action hero. Sir Arthur Conan Doyle’s Holmes was cerebral, Victorian and, while quirky and adventurous, did not spend his time dodging bullets and explosions. Nor was he a pugilist, though I am not complaining too loudly as that plot contrivance allows us to see Robert Downey Jr. without his shirt on.

    For many years Sherlock Holmes with his iconic pipe and deerstalker cap was synonymous with a detective. In fact, he was the model for one of my favorite campfire personas, “the World’s Greatest Nature Detective.” While the eyes, the nose, and the ears in this goofy pictures illustrated the sensory abilities that made this character “the world’s greatest” it is the hat, cape and pipe that said, without words, “detective.”

    This character, thanks to Guy Ritchie’s Sherlock, will need to be retired.  After the massive hits of the last two films, the pipe, the cape and the hat are all now symbols of a by-gone Holmes.

    NAI member Kelly Farrel from Arkansas State Parks also has a “nature detective” character, Inspector Insector. Kelly adapted her character from one portrayed by Chris Pistole, head of the education department at Wildcat Glades Audubon Center in Joplin, Missouri. Chris and Kelly’s crime solver is based on the Inspector Gadget or Columbo style of American, modern, urban detective. Hopefully they can continue to use this costume, although TV detectives these days seem to be extremely buff, wear t-shirts and jeans, and rarely seem to need their magnifying glass anymore.

    Using pop culture in interpretation is a great trick to spice up a program and make your programs relevant. But we can go really wrong if we don’t keep up with changing attitudes and meanings. This is particularly important if you work with young people. For example it works, with children of a certain age, to ask on the trail if any of them remember in the film Pocahontas, when Grandmother Willow makes tea for an injured John Smith. You can then point out the willow tree and explain the medicinal property of its bark. This works because Pocahontas is on video and during certain ages most children are exposed to animated Disney films. (This is another rant, perhaps for my personal blog!)  On the other hand, in 1990 it was cool on the trail to describe poison oak as “the M.C. Hammer plant.” (Anyone? Anyone?) It worked then. Now, not so much!

    Attach this blog to your movie receipts, which you can now deduct as research to make your programs relevant. Okay, check with your tax preparer on that last thing. Happy Trails folks, see you at the movies! —Amy Lethbridge

  • 13Jan

    My grandson, Tim, hunts for invertebrates in the Arkansas River with Katie Emme, a friend and fish biologist.

    It began for me in a muddy creek near my home. It did not begin in a classroom. It did not begin in a book. It did not begin at a lecture. My instructors were not people. My teachers had claws. They would pinch me. They made me squeal. I liked them.

    When talking to a room full of biologists, museum folks, educators, scientists or interpreters, I sometimes ask, “Where did it begin for you?” About one out of fifty says – in class with my teacher or in a classroom. The other 49 found their own special connection to love for nature or history playing outside, going through old stuff, in play dramas with friends, or out with a parent or grandparent to do something. People tell great stories about their first memories of wanting to know more about their world.

    I do not disparage the good work of teachers. I had Miss Griffin, Mr. Mills, Miss Barr, Dr. Matten, Dr. Reinhold, Dr. Kleinau and others who taught with passion and skill. They helped me grow. But I caught fire with the crawdads. They fed my imagination, my desire to know more. They shot backward through the water. They had eggs under their tails. They lived under rocks in the water. Very cool.

    The crawdads lit my pilot light – that flickering flame that blazes when the right fuel is nearby. I still get excited. I still want to know more. But I do not sit through lectures well. And yet, we still lecture to kids. It may not actually harm them, but it may not accomplish much. Questions engage their minds. Mysteries bring them into the intrigue of discovery. Experiments help them understand investigative processes. Technology takes them to places they cannot even imagine – into cells, into the deep ocean trenches, into the hypersonic sounds of the night sky, onto the surface of Mars, or down a blood vessel.

    When get kids outdoors or in real contact with the world in whatever ways, we may light that light for them. It is tough to extinguish it once it is lit. School, work, life in general will ebb and flow and our enthusiasm will have someone dampen it. But curiosity about the world that is fed early endures. Great interpretation is not so much about what we tell people as what we ask them. And getting kids into the creek or dressed up in historic garb can be captivating. At least it was for me. Where did it begin for you?

    - Tim Merriman

     

     

     

     

  • 10Jan

    I thought I’d write today about one of my favorite subjects: not interpretation, not my perfect son, not even my dogs, although they all are subjects near and dear to my heart and of which I might bend your ear on occasion. No, I thought I’d start with food. That’s right, food. In “interpspeak,” it is a universal — and a tangible one at that. But even more so, really, are the intangible meanings that food evokes. Home, memories, even safety and security. And certainly, tradition.

    Ms. Patti LaBelle - Diva of Music, Diva of Mac and Cheese

    While making the rounds at the annual Mountains Recreation and Conservation Authority (MRCA) holiday party, doing the glad-handing thing with staff (a favorite part of my job), I got to the law enforcement table and there was MRCA Ranger Jewel Johnson, famous for her annual contribution to the potluck. While Jewel has long claimed the recipe as her own, it is in fact Patti La Belle’s “Over the Rainbow Mac and Cheese”:  4 cheeses, 2 cups of cream AND Velveeta. Yum—but I digress.  My point is that Jewel’s Macaroni and Cheese, a staple of her childhood holidays, has become a staple of ours. One bite evokes not just creamy goodness but the thought of Jewel, who is one of the funniest, smartest and memorable people you’ll ever meet. Plus she’s 6’4” so don’t go violating any laws in an MRCA park! For a team of colleagues who work hard, having Jewel’s macaroni and cheese means we are taking a break from trails, and visitors and planning charettes and spending some time enjoying each other’s company.

    Ranger Jewel Johnson, Diva of all she sees

    At another table, we discussed the ubiquitous green bean-mushroom soup casserole, another holiday classic on many family tables. For those of us born in the 60s, those cream of mushroom/cream of celery soups were the foundation of many a meal. For a generation of women joining the workforce, the recipes found on the back of soup cans, Bisquick boxes and Better Homes and Gardens magazines provided cheap, quick family fare. Several of us laughed that the dreaded tuna casserole of our childhood had become a comfort food, reminding us of home and mom and a simpler time. Others confessed that though we frequent farmers market and try to eat organic most of the year, somehow at the holidays a jar of Cheese Whiz  slips into the shopping cart.

    Roasting marshmallows - the yummiest, stickiest park tradition.

    The MRCA sponsors a community Thanksgiving in East Los Angeles, the menu of which has made some necessary changes over time. The first meal was a “traditional” one of turkey, mashed potatoes, stuffing, etc. Many of the participating community members were not only stymied by the cranberry sauce, they wondered where the beans and rice were.  Now, the meal is a better reflection of everyone’s traditions – well, there’s still cranberry sauce and just a few of us eating it!

    And let’s not forget our park food traditions. I have a personal goal. It’s that every child in Los Angeles has the experience of roasting a marshmallow over an open fire. To me this is a hallmark of childhood. Occasionally we sponsor free hot dog roasts at Vista Hermosa, our downtown park. It is always fun to teach the kids how to put the dog on their skewer for the first time. Last summer one child excitedly told me, “I’ve seen this on TV!” My memories of family vacations prominently involve camping, and they showcase dutch ovens and grills and hot chocolate just before bed.

    Hot dogs in the city. Roasting marshmallows at Vista Hermosa Natural Park.

    I have watched on Facebook as people have posted holiday wishes and status updates, and noticed how many of them have mentioned food: iced sugar cookies, gingerbread, oyster stew on Christmas Eve, tangerines at the bottom of stockings, the great debate about what to put in stuffing (or “dressing,” depending on where you live). Actually stuffing is worth a whole blog of its own!  On New Years Day wishes for a healthy and properous 2012 were accompanied by posts and even photos of black-eyed peas and greens. Clearly, the food we eat on holidays and other special occasions is an important and memorable part of how we celebrate.

    I hope that 2012 brings all of you good things, and that you have the opportunity to participate in the traditions that warm your heart while creating new ones for your visitors.

    - Amy Lethbridge

  • 06Jan

    Past President Jim Covel

    Happy New Year! As 2012 begins I want to say a special thanks to NAI’s Past President Jim Covel. For four years he has served admirably as President and co-blogged with me on this site. His energy, commitment and skills have been exceptional and made a real difference. The NAI Staff appreciated his kind parting words about their good work. We know Jim will have much more free time now. We appreciate his thoughtful gifts of himself in every way.

    We also welcome a new Board of Directors under the able leadership of President Amy Lethbridge. She has told you about herself in the blog earlier this week, but I wanted to add that she has been a great contributor to NAI in every way over the years. We welcome back Dr. Cem Basman as Vice-President for Administration (VPA). He is a Past President of NAI and has served in the VPA role before as well. He brings great skill and a lot of experience to this role.

    I also want to thank the good people leaving the Board of Directors in 2011 for their service – Amy Galperin, Shea Lewis, and Linda Strand . We welcome new Board members Jane Beattie, Kevin Damstra and Chuck Lennox.

    As a staff we greatly appreciate the dedication and commitment that Board members bring to their volunteer work with NAI. They all have other jobs, families and personal commitments so the extra work for NAI and the interpretive profession is way above and beyond the call of duty.

    If you are a member of NAI, we hope you will look at how you can get involved with a Region or a Section as a volunteer leader and gain experience. Many of our Board Members have spent decades doing work for the profession as a gift. You could be one of our future Board members for we need new leadership every year. Call any Board Member to learn more about the responsibilities or read the manuals posted under Resources for Leaders at Interpnet.com. You learn more as you lead so it is a great growing experience. For those of you who are non-members, we welcome you to join NAI.

    Do not hesitate to contact us with questions and concerns. The new Rapid Response button at the top right of each page on the interpnet.com website is an easy way to ask a question or report a need you have.

    All the best with all you are doing in this New Year.

    - Tim Merriman

    The 2012 Board of Directors

    President – Amy Lethbridge

    VP for Administration – Cem Basman

    VP for Programs – John C.F. Luzader

    Amy Burnett – Secretary

    Treasurer – Theresa Coble

    At-Large Representatives

    K.C. DenDooven

    David Knotts

    Mike Whatley

    Region Leadership Council Representatives

    Tom Mullin (Chair)

    Kevin Damstra

    Chuck Lennox

    John Miller

    Section Leadership Council Representatives

    Travis Williams (Chair)

    Jane Beattie

    Todd Bridgewater

    Duane Fast

  • 03Jan

    With Jim Covel, from whom I have learned so much.

    Happy New Year!

    Writing this blog is one of my first “official” actions as the new President of NAI. I am new to blogging and the frequency of posts is a little overwhelming. The experts say in order for a blog to be successful it needs to be updated a minimum of twice a week, so,  as was the tradition with Jim Covel, Tim Merriman and I will continue to share this blog space.  I have many staff members and friends who will think hearing from me once a week is entirely too much and to them I say, thank Tim. Without him you’d hear from me twice!

    Speaking of Jim Covel, I cannot do anything else without first thanking him for his many, many contributions to NAI and to me personally. He has been a true mentor and friend. I am not nearly as wise as Jim, nor do I know as much about fish. Nevertheless, I am looking forward to serving you, along with the extremely talented group that makes up the rest of the board.

    Happy New Year from the Lethbridge-Freidins

    For those of you whom I have not met personally, let me introduce myself. My name is Amy Virginia Lethbridge. Amy because for some reason my parents named all four of their children with name’s that started with “A” and Virginia for my paternal grandmother. I am also known as Aim, Amos, Aimster, Madge and Mama. I am 48 years old and the Deputy Executive Officer of a regional park agency in Southern California, the Mountains Recreation and Conservation Authority. I am a mother, a wife of 26 years, a sister, a daughter, an aunt. I am an adjunct professor and independent training consultant. I am an environmentalist, an educator, an activist, a student, a reader, and a weight-watcher. I speak Spanish.  I am a Jew by choice and a sixth-generation Californian. I help build urban parks and I create programs for urban audiences. I am a pet owner, a camper, a traveler, a volunteer. I am a red meat eater and a tequila drinker. I am a storyteller. I am a small-town girl and a big-city dweller. I am a…what would be the opposite of stylish?  I am NOT stylish.  I am white. I am a woman. I am an American Citizen, I am a leader. I am an Interpreter. I am Spartacus . . . oh, no wait, got carried away there!

    I fear that had a put some of these things on my candidate statement some of you might have changed your mind, but I never the less offer these descriptors so that you have a sense of who I am as a person beyond the job titles and the official bio.

    In the course of these blogs you will get to know me better, as I wonder and question and share with you all.  I also hope to introduce you to other NAI members who are doing good and interesting things around the country and the globe.  Every year at the National Workshops and International Conferences, I am struck by the amazing and creative people who make up this organization. If you know someone you think the rest of NAI should know about, I invite you to drop me a note and I will highlight their good work here.

    It is really a pleasure to meet you and I hope in the course of my term as President I get to do so in person. I hope that 2012 brings you only good things, and that you have the opportunity to meet a few NAI members that you haven’t yet.

    - Amy Lethbridge

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