| Preworkshop Training Sessions and IMI |
Interpretive Management Institute
Designed to meet the needs of busy managers of interpretive sites, the IMI will address a specific topic area each year, giving participants an opportunity to share common challenges and solutions with each other and our profession’s noted experts.
Preworkshop Sessions
Preworkshop Sessions take place November 10 & 11, 2008, prior to the National Workshop, and are a great way to start your week at the National Workshop. Preworkshop sessions are one or two-day, topic-based workshops designed for those who would like in-depth training in subjects related to interpretation. There is a fee above regular workshop registration to cover the cost of these optional preworkshop sessions. |
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| Interpretive Management Institute |
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Branding: The New Buzzword
This year, IMI will focus on branding. Powerful brands can drive success in competitive markets, and indeed become one of an organization’s most valuable assets. This year’s IMI will explore four major aspects of branding with an overall course goal to thread each type into a holistic, successful process and leave participants with the tools for successfully branding their organization or their programs
For full information on the IMI, please download the registration packet here.
| Day 1 |
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"Branding is Good for You!"
Steven A. Starlund, Resource Stewardship Manager,
Washington State Parks & Recreation Commission
"Branding 101"
Ilan Shamir, President, Your True Nature, Inc.
"Branding on a Budget and Personal Branding Success: How
Your Organization Can Use Small Ideas to Get Big Results"
Laura Diane Moore, Sales Manager, NAI
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| Day 2 |
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"Branding Secrets of the Corporate Giants: How Nonprofit
Organizations Can Profit from
Big Business
Marketing Strategies"
Rob Seligmann, Consultant
"What is News? 'Branding' Your Interpretive Site Through
Public Relations"
Marc Breslav, Breslav Public Relations and Marketing
"Creating the Right Atmosphere for Branding"
Steve Starlund and Team
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| Preworkshop Training Sessions |
| For full information on preworkshop sessions, please download the registration packet here. |
| Two-Day Preworkshops (November 10–11) |
1. CINP Tour to Warm Springs and Yakama
Cultural Museums
2. Coming Full Circle: Creating a Character for
Yourself or Your Site
3. Leave No Trace Trainer Course
4. Interpreter’s Road Show 2008
5. Interpretation in the Tourism Marketplace: A
Showcase of Ideas and Sites |
| One-Day Preworkshops (November 11) |
6. Verbal Victories: Dealing with Difficult Communication Situations
7. Interpretive Entrepreneurship
8. Applied Interpretation: Putting Research into
Practice
9. Experienceology: Eight Steps to Better Visitor
Experiences
10. Sustainable Collections: Artifacts of the Past
Preserved for the Future
11. Keeping That Cutting Edge: Trainers Sharing
With Trainers
12. Beyond Barriers: Enriching Visitor
Experiences and Interpretive Media with
Universal Design Principles
13. Meeting in the Middle: Combining Elements
of Interpretation and Graphic Design
14. GPS and Digital Mapping for Interpreters |
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| Questions about the Workshop? |
 Contact Deb Tewell:
1-888-900-8283 or
Click here to email Deb. |
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2008 NAI National Workshop
November 11-15, 2008
Portland, Oregon |
Help spread the word about NAI 2008!
Print this one-page flyer about the workshop and post it at your site or agency. |
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P.O. Box 2246
Fort Collins, CO 80522
888-900-8283
www.interpnet.com |
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