NAI Book Club

Book Club is a member benefit, which allows participants to share thoughts and insights on books, podcasts, or videos that are relevant to the field of interpretation. Members are encouraged to register in advance to participate in the online discussion and earn CE hours.

Our October 2023 Selection

Captivolgy: The Science of Capturing People's Attention

by Ben Parr

October 27, 2023
9:00am Pacific / 12:00pm Eastern

The former editor of Mashable, cofounder of Octane AI, and co-host of Business Envy examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

Discussion will be lead by NAI member John Shafer.

Registration is capped at 50 participants.


Register Here

Members are encouraged to make suggestions and volunteer to lead a discussion. Email if you have a recommendation and would like to lead a discussion.

Participating members who join the live online discussion automatically receive four continuing education (CE) hours. Members who are unable to join can read a book club book and submit a CE form to obtain CE hours.

Click here to earn
CE hours for Book Club

Thus far, the book club has enjoyed these selections. Click the title to purchase on Amazon:

The Storytelling Craze
Decoder Ring Podcast (August 2023)

The Feedback Fix
Joe Hirsch (June 2023)

The Sum of Us: What Racism Costs Everyone and How We Can Prosper Together
Heather McGhee (April 2023)

I Never Thought of It That Way: How to Have Fearlessly Curious Conversations in Dangerously Divided Times
Mónica Guzmán (February 2023)

The Art of Gathering: How We Meet and Why It Matters
Priya Parker (December 2022)

Why Learn History (When It's Already On Your Phone)
Sam Wineburg (September 2022)

The Nature Fix: Why Nature Makes Us Happier, Healthier, and More Creative 
Florence Williams (July 2022)

Burnout: The Secret to Unlocking the Stress Cycle 
Emily Nagoski & Amelia Nagoski (April 2022)

An African American and Latinx History of the United States  Paul Ortiz (November 2021)

When I Was Puerto Rican 
A Memoir by Esmeralda Santiago (September 2021)

An Indigenous Peoples' History of the United States 
Roxanne Dunbar-Ortiz (June 2021)

Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teaching of Plants
Robin Wall Kimmerer (February 2021)

Black Faces, White Spaces: Reimagining the Relationship of African Americans to the Great Outdoors 
Dr. Carolyn Finney (December 2020)

The Home Place: Memoirs of a Colored Man's Love Affair with Nature
J. Drew Lanham (July 2020)

Interpreting Cultural and Natural Heritage for a Better World
Larry Beck, Ted Cable, and Doug Knudson (June 2020)*
Listen here.

Interpretive Theme Writer's Field Guide
Jon Kohl (March 2020)*
Listen here.

The Art of People: 11 Simple People Skills That will Get you Everything You Want
Dave Kerpen (October 2019)

So You Want to Talk About Race
Ijeoma Oluo (August 2019)

The Non-Designers Design Book
Robin Williams (June 2019)

Coaching Interpreters
Margaret Repath Styles (March 2019)*
Listen here.

Interpreting Difficult History
Julia Rose (January 2019)

American Canopy: Trees, Forests, and the Making of a Nation
Eric Rutkow (September 2018)

Electric Lemons: Interpretation and the Art of Writing. Judy Fort Brenneman 
By Judy Fort Brenneman (June 2018)*
Listen here.

Tribes: We Need You to Lead Us
By Seth Godin (March 2018)

Don't Be Such a Scientist
By Randy Olson (November 2017)

A Natural History of the Senses
By Diane Ackerman (September 2017)

Letting Go? Sharing Historical Authority in a User-Generated World
Edited by Bill Adair, Benjamin Filene, and Laura Koloski (June 2017)

Verbal Judo: the Gentle Art of Persuasion
by George J. Thompson, Jerry B. Jenkins (April 2017)

Authenticity: What Consumers Really Want
by Pine and Gilmore (January 2017)

The Art of Relevance
by Nina Simon (October 2016)

Quiet: The Power of Introverts in a World that Can’t Stop Talking
by Susan Cain (July 2016)

The Interpreter’s Guidebook, 4th edition
by Jim Buchholz, Brenda Lackey, Michael Gross and Ron Zimmerman (April 2016)*

Feedback Revolution
by Peter McLaughlin (February 2016)

Adventures of a Nature Guide
by Enos Mills (September 2015)

The Story Factor
by Annette Simmons (June 2015)

The Thank You Economy
by Gary Vaynerchuk (April 2015)

Don’t Even Think About It: Why Our Brains Are Wired to Ignore Climate Change
by George Marshall (February 2015)

Crucial Conversations
by Kerry Patterson and Joseph Grenny (September 2014)

Interpretation: Making a Difference on Purpose
by Sam Ham (May, 2014)*
Listen here.

Jab, Jab, Jab Right Hook: How to Tell Your Story in a Noisy Social World
by Gary Vaynerchuk (February 2014)

Made to Stick
by Dan and Chip Heath (December 2013)

Thriving in the New Knowledge Age
by John Falk, Ph. D (August 2013)*

Brain Rules
by John Medina (June 2013)

Meaningful Interpretation
by David Larsen (April 2013)

Telling Ain’t Training
by Harold D. Stolovitch and Erica J. Keeps (January 2013)

*Author joined group for conference call discussion