Advertising in NAI Publications and Other Marketing Opportunities
NAI'S Unique Audience
With more than 6,000 members in 32 countries, the National Association
for Interpretation (NAI) represents the professional heritage
interpretation community. Institutional members include parks, museums,
nature centers, zoos, botanical gardens, aquariums, historical and
cultural sites, university programs, commercial tour companies, and
Advertising is the most important tool in the marketing toolkit. Advertising brings you customers who otherwise would not know you exist, and it reminds potential clients of what you offer. Advertising in spaces that guarantee interested sets of eyes is a good investment.
NAI’s premier periodical offers a forum for professionals in the field to exchange ideas and information. Articles, columns, and commentaries deal with practical issues relevant to frontline interpreters, planners, and managers.
Reach: 6,000, six times a year
Price: Issue options range from business card ($240) to full-page ads ($915) and front inside/back covers ($1005). Discounts are available for multiple issue placements.
National Conference Program
Advertising in the National Conference program provides a highly visible way to be a part of this annual gathering of interpretation professionals. Ads are placed throughout the printed program, which is checked and rechecked many times a day during the conference and often remains a resource when conference attendees return home. Have your ad placed near a particular session listing or in the general information area.
Reach: 800–1,200 in print; ads visible to anyone downloading a program from website
Price: Options range from business card ($185) to full-page ($635) and front/inside, back covers ($825)
Interpreter’s Green Pages
This directory of products and services is distributed as a removable insert in the March/April issue of Legacy magazine. This allows members of the interpretation community to refer to it all year long when making purchasing decisions. Commercial members receive a free basic listing, which includes contact information and website. Cross listings are available for $25 each, and logos may be placed for $50. Display advertising is available and must be reserved by January 15 of the year.
Reach: 6,000 in print; download available for one year on website
Price: Options range from business card ($275) to full-page ($1095) and front/inside, back covers ($1270)
NAI Now Electronic Newsletter
Sponsor the monthly member news and have a banner ad placed at the top.
Reach: 25,000, 12 times a year
Price: $250 per issue. Discounts are available for multiple issue placements.
NAI Website: InterpNet
Sponsor the website for three months and have a banner ad placed on the pages of NAI’s website.
Reach: Roughly 8,000 visitors, 60,000 page views site-wide per month
Price: Landing page = $500 for three months. Other pages = $250 for three months. Discounts are available for multiple placements.
If you're interested in advertising with NAI, contact NAI Deputy Director Paul Caputo at firstname.lastname@example.org