Social Interpretation:
Graphic Design and Social Media

About the Workshop

This workshop is designed for interpreters who have little or no training in graphic design or social media, but find themselves responsible for creating nonpersonal media.

Interpreters use media from Facebook pages and Twitter accounts to printed brochures and exhibits to tell their stories. Social Interpretation focuses on using basic principles of interpretation as a guide to creating effective nonpersonal media. By the end of the workshop, you should have a good understanding of how to make decisions about using social media and creating visual communications—and why an interpretive approach is an effective way to communicate with your audience through these media.

Day one focuses on developing social media skills—understanding the technical and cultural differences among popular platforms, with specific emphasis (in descending order) on Facebook, Twitter, Instagram, and others. Participants will understand how to cater their message to a desired audience, enhancing social media effectiveness by building the appropriate audience for their social media outlets. Day two focuses on visual communication, with specific emphasis on typography, color usage, image usage, layout, visual hierarchy, and catering messages to the appropriate medium.

Register for One Day or Both

The two-day course costs $225 for NAI members, $300 for nonmembers (US dollars). Registration includes a copy of the book Interpretation By Design by Paul Caputo, Shea Lewis, and Lisa Brochu.

One-Day Option
Registration for a single day is $150 for members, $200 for nonmembers. The first day of the workshop focuses on social media. Day two deals with graphic design.

Meet the Instructor

Paul Caputo joined NAI’s staff as art and publications director in February 2002 after earning a master of fine arts in visual communications from Virginia Commonwealth University. He currently serves as NAI's deputy director.

His responsibilities include laying out and editing NAI’s publications and web sites, as well as moderating NAI's social media outlets. He has earned Certified Interpretive Trainer, Certified Interpretive Host Trainer, and Certified Interpretive Host credentials from NAI. A native of the Philadelphia area and son of academics—a philosophy professor and an art teacher—Paul earned a bachelor’s degree in French with a minor in journalism from the University of Richmond in 1995.


Upcoming Courses

June 12-13, 2019
Cleveland Metroparks Zoo
3900 Wildlife Way
Cleveland, OH 44109
Register here.