Social Interpretation

Interpreters use media from printed brochures and exhibits to Facebook pages and Twitter accounts to tell their stories. "Social Interpretation" focuses on using basic principles of interpretation as a guide to creating effective nonpersonal media. By the end of the workshop, you should have a good understanding of how to make decisions about creating visual media and online communications, and why an interpretive approach is an effective way to communicate with your audience through these media. 

This workshop is designed for interpreters who have little or no training in graphic design or social media, but find themselves responsible for creating nonpersonal media.

Costs for this course can be found on our Certification and Training Fees page.

For upcoming courses here is our Certification and Training Calendar page.


Meet the Instructor

Paul Caputo joined NAI’s staff as art and publications director in February 2002 after earning a master of fine arts in visual communications from Virginia Commonwealth University. He currently serves as NAI's deputy director. His responsibilities include laying out and editing NAI’s publications and websites, as well as moderating NAI's social media outlets. He has earned Certified Interpretive Trainer, Certified Interpretive Host Trainer, and Certified Interpretive Host credentials from NAI.

Paul is the co-author of Interpretation By Design: Graphic Design Basics for Heritage Interpreters, and The Story Behind the Nickname, a compilation of articles about minor league baseball logos. A native of the Philadelphia area and son of academics—a philosophy professor and an art teacher—Paul earned a bachelor’s degree in French with a minor in journalism from the University of Richmond in 1995.